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phi●ma●tion [n]: The natural force that balances creativity and structure in things that start out simple and grow more complex


Would you like a practical guide
for leading your company
to the next level?

As a leader of a company with more than $1 million in revenue, you need practical strategies to meet your goals.  But "Stage 2" companies like yours - those that have grown beyond the start-up team and are now focused on long-term value rather than day-to-day survival - are not easy to manage.  And it's hard to find information that is written specifically for you, simple enough to understand quickly and sophisticated enough to help with the nuances of Stage 2.

 

INTRODUCING THE
Stage 2 Owner's Manual
Making the Transition from Entrepreneurship to Enterprise
Tools & Tips for Overcoming Your Company's Growing Pains
 
Stage 2 Owner's Manual Print & Online
Serves as:
  • Reference Guide:  12 topics of critical importance to help you understand and act on the unique challenges in Stage 2
  • Training Manual:  Includes video presentations and annotated slides you can use to improve the alignment, business acumen, and Stage 2 management capabilities of your team
  • Business Improvement Playbook:  Focused frameworks, assessments and templates to help you improve the value you create for, and capture from, your customers
 


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Here Are Just Some of the Highlights of What
You'll Learn in the Stage 2 Owner's Manual

 
Growing Your Business:
  • How to turn 30 minutes per week into $1 million
  • How to double your results with half your marketing effort
  • The sales strategies you need to generate more value for your customers and capture more of that value for yourselves
  • 5 levers for making your Stage 2 productivity skyrocket
  • The current trends impacting small business and how to apply them to your strategy
 
  Growing Your Leadership:
  • 7 key differences between Stage 1 and Stage 2 you need to know to unlock the power of your business
  • The job description you need to have to be top performing Stage 2 leaders
  • A proven, powerful model to get your staff to embrace change
  • The blindspot you have that's holding you back
 
  Growing Your Team:
  • The talent management approach required to engage and unlock the potential of your staff
  • 11 steps of effective hiring
  • The compensation system that connects pay to performance
  • 9 keys to turning your innovations into business success

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About the Authors

Dave Haviland

My name is Dave Haviland, and I’ve dedicated the past 15 years of my life to helping Stage 2 leaders navigate the big shifts they must understand to achieve further growth.  Along the way, I help them change the dynamic so that their personal situation gets better too, which is what they expected from growth in the first place.

Even while we've been saddled with this terrible economy, I’ve been responsible directly or indirectly for strategies that have generated over $50 million in new revenues, $10 million in new profits, and $15 million in new investment for the small number of consulting clients I can handle personally.

I’m also regularly featured in publications such as Inc., The Street, The American Management Association, B2Buzz, and locally in Southeast Michigan where I live, Crain's Detroit Business, WJR and WDET.

I don’t want to sound like I’m bragging, but I don't know anyone who has focused on the unique nuances of Stage 2 as closely as I have.  I have a very busy and successful consulting practice, and this book is my contribution to our economic revival.  By sharing the Stage 2 Owner's Manual with you, I can help you, help our economy, and expand my impact all at the same time.  It's win-win-win.  BUY NOW

Here’s what some of our clients and colleagues say about it:

Impressive

"As a CFO for several small and mid-size companies, I am impressed with Phimation’s knowledge of the challenges facing Stage 2 companies.  The hurdles Phimation highlights are exactly what I see at my clients every day, but often my clients don’t know where to start. Phimation explains the deeper strategies that make companies more profitable, and the strategic models that leaders need to take the right steps.” -Sheri Pawlik, B2B CFO


We May Have Been Able To
Avoid So Many Avalanches

"Hi Dave.  I have read the chapters and I am going through the videos now...and I have to say...have you just been watching us?  Honestly, we have been experiencing everything you describe...and certainly this month has been quite a pivotal time in our business where I can see if we had some strategies in place we may have been able to avoid so many avalanches."
- Visionary & Co-Founder, Internet Marketing Firm


The Best Source of
Knowledge and Wisdom

“When your company moves from startup to second stage growth, you don’t have the luxury of being an amateur manager.  You’re a professional CEO and you need to learn from the best.

Phimation offers tremendous resources.  Based on my experience going from $1M to $6M, they may be the single best source of knowledge and even wisdom that you’ll need to become the professional CEO your company needs you to be.

Their Stage 2 Owner’s Manual is like a cheat sheet on how to keep your company on track and growing through that tough time that every business hits AFTER you survive startup.”
-Don Hicks, President & CEO, LLamasoft, Inc.


I Wish You Would Have Offered
Me the Book 4 Years Ago

"Hi David.  I wish you would have offered me the book 4 years ago when we began the whole transition discussion and process. I say this because it suggests some things we could/should have done to minimize the issues we are having.

It occurs to me that it might be well for the entire company to read/have a course in/or in some way have a clear understanding of what a Stage 1 to Stage 2 transformation requires."
-Founder & Chairman, Plastics Engineering Company


Invaluable

"As the former owner of a Stage 2 business, and the director of a program for start-up entrepreneurs, Phimation’s thinking on how to make the jump from start-up to Stage 2 is invaluable.  Sure, many entrepreneurs eventually figure things out - but not without a lot of mistakes and learning.  With Phimation’s strategic insights, Stage 2 companies accelerate their results and avoid some major mistakes that many leaders make." -Diane Durance. Executive Director, Great Lakes Entrepreneur Quest; Former Owner, Lexicon Publishing


You’ll Also Learn From My
Co-Author, Randy Albert

Randy Albert Randy currently serves as the VP of Professional Services for a high-growth Stage 2 software company. In addition, he's an expert in what it takes to initiate and implement change, and he's extremely talented when it comes to capturing consulting experience in useful packages.  You wouldn’t be reading this now if it weren’t for him.  I'd still be totally focused on individual consulting projects.

Randy came up with the concept for the Stage 2 Owner’s Manual and created it with me. His 25 years of business experience - as a founder and CEO of start-ups, as a Stage 2 business executive, and as a consultant to both small and large corporations - adds an invaluable perspective on where you’re coming from and where you’re tying to go.

One of the most powerful things about the Stage 2 Owner’s Manual is that we bring ’fresh eyes’ and over 40 years of combined experience to your business.  We’ve assembled the Owner’s Manual to be highly attuned to the unique challenges you’re facing, and it will often provide new approaches that help you drive better results more efficiently.


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RELATED PRODUCTS AND SERVICES

FREE Series of
Educational Teleseminars

To help us plan upcoming sessions and get on our notification list, ask your most important questions about how to manage your Stage 2 small business.

Focused Training for Stage 2 Management Teams

Our management training program builds on the Owner’s Manual with a workshop and webinars that ensure your team understands this mission critical material.

Support for Service Providers to Stage 2 Companies

Enhance your ability to become the trusted advisor your Stage 2 clients need you to be.  Participate in Insight webinars with Stage 2 small business leaders and coaching calls with other service providers.

Our Premier Program
for Stage 2 Leaders

Our coaching program includes and builds on our Insight training to help you breakthrough the Stage 2 barrier and truly achieve the personal and professional goals you have for your business.

Business, Operations,
and Marketing & Sales

We use a disciplined, structured project approach to our onsite consulting that applies proven best practices and respects your company’s unique people and culture. The result is that you get what you need, know what to expect, maintain control of the process and move steadily toward your goals.

2011 Edition

Understand the trends that are impacting your business right now, along with our Stage 2-specific recommendations for how to capitalize on them.


The Stage 2 Owner's Manual Details
the SHIFT™ You Need to Make to
Achieve Further Success

The vast majority of Stage 2 companies are led by the founder or subsequent generations of the founder's family.  While you and your team may not be "professional" managers, you are VERY successful business people.  It's an extraordinary accomplishment to get a business past start-up, and as leaders who have done it, you are rightfully confident in your abilities. 

But that confidence is an Achilles' heel for most Stage 2 leaders.  What made you successful in Stage 0/1 no longer works in Stage 2.  You must SHIFTTM your thinking:
 

S - Strategies appropriate to Stage 2
H - Honesty about your blindspots and your need for help
I - Insight that changes the way you look at problems
F - Frameworks that simplify and clarify your path forward
T - Tools that work in Stage 2

Take 3 minutes to watch this video for a detailed overview of the big shifts you need to understand - and what's covered in the Owner's Manual:


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What should the Stage 2 Owner's Manual cost?

Many of the things we offer are things you can’t purchase separately from anyone anywhere.  But I just went through everything included with the Stage 2 Owner's Manual, broke it all down, and then asked myself, what would I realistically charge if I were ever to sell that piece of the Owner's Manual separately.  So here’s a quick list of what you’re getting to give you a sense of the incredible value we offer:
 

Materials You'll Receive: Value
Key Concept Articles $240
Printed and Downloadable Slides $240
Speaker's Notes $480
Videos $300
Printed and Downloadable Cheat Sheets $60
Printed and Downloadable Assessments $60
Printed and Downloadable Templates $60
BONUS:  Our latest Small Business Trend Report $97
Total Value  
$1,537

As you can see in the table above the total value of the Stage 2 Owner's Manual is at least $1,500.  I'm absolutely committed to giving my clients a substantial return on their investment, so instead of pricing it at $1,500, $1,000 or even $500, I'm making it available to you for just $297.

And additional copies for your management team are available for just $97 each when you order them at the same time.

Where else can you get this combination of Stage 2 specific resources this efficiently?  Your time is valuable and your resources are precious.  The Stage 2 Owner's Manual will help you reduce waste in both. 


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100% Money-Back Guarantee

I’m so sure you’ll be thrilled with my Stage 2 Owner's Manual that I offer you this guarantee: Try it for 30 days.  If for any reason you’re not satisfied - if you haven't already gotten a fantastic return on your investment - simply return the book in good condition and get a full refund. You have nothing to lose!

 

Looking forward to helping you prosper,
Dave Haviland

PS - Whether you want to grow your business or just make it easier to manage, my Stage 2 Owner's Manual will give you the ideas, tools, strategies, and proven models you need to make the breakthrough.


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Stage 2 Owner's Manual

Phimation Strategy Group
201 S. Main, Ste. 808 ● Ann Arbor, MI  48104
734 622-0808

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