phi●ma●tion [n]: The natural force that balances creativity and
structure in things that start out simple and grow more complex
Would you like a practical guide for leading
your company to the next level?
As a leader in a company that has untapped potential but has grown beyond startup mode, you need practical strategies to meet your
goals. You've already learned that "Stage 2" companies like yours are not easy to manage. And it's hard
to find information that is written specifically for you, simple enough
to understand quickly and sophisticated enough to help with the nuances
of Stage 2.
INTRODUCING THE
Stage 2 Owner's Manual Making the Transition from
Entrepreneurship to Enterprise
Tools & Tips for Overcoming Your
Company's Growing Pains
Serves as:
Reference Guide: 12
topics of critical importance to help you understand and act
on the unique challenges in Stage 2
Training Manual:
Includes
video presentations and annotated
slides you can use to improve the alignment, business
acumen, and Stage 2 management capabilities of your team
Business Improvement Playbook:
Focused frameworks, assessments and templates to help you
improve the value you create for, and capture from, your
customers
Here Are Just Some of the Highlights of What You'll Learn in the
Stage 2 Owner's Manual
Grow
Your Business
How to turn 30 minutes per
week into $1 million
How to double your results
with half your marketing effort
The sales strategies you
need to generate more value for your customers and capture
more of that value for yourselves
5 levers for making your
Stage 2 productivity skyrocket
The current trends
impacting small business and how to apply them to your
strategy
Grow
Your Leadership
7 key differences between
Stage 1 and Stage 2 you need to know to unlock the power of
your business
The job description you
need to have to be top performing Stage 2 leaders
A proven, powerful model to
get your staff to embrace change
The blindspot you have
that's holding you back
Grow
Your Team
The talent management
approach required to engage and unlock the potential of your
staff
11 steps of effective
hiring
The compensation system
that connects pay to performance
9 keys to turning your
innovations into business success
WHAT OUR CLIENTS AND COLLEAGUES SAY ABOUT THE STAGE 2 OWNER'S MANUAL
Impressive
"As
a CFO for several small and mid-size companies, I am impressed with
Phimation’s knowledge of the challenges facing Stage 2 companies.
The hurdles Phimation highlights are exactly what I see at my
clients every day, but often my clients don’t know where to start.
Phimation explains the deeper strategies that make companies more
profitable, and the strategic models that leaders need to take the
right steps.” -Sheri Pawlik, B2B CFO
We May Have Been Able To Avoid So Many
Avalanches
"Hi Dave. I have read the chapters and
I am going through the videos now...and I have to say...have you
just been watching us? Honestly, we have been experiencing
everything you describe...and certainly this month has been quite a
pivotal time in our business where I can see if we had some
strategies in place we may have been able to avoid so many
avalanches." - Visionary & Co-Founder,
Internet Marketing Firm
The Best Source of Knowledge and Wisdom
“When
your company moves from startup to second stage growth, you don’t
have the luxury of being an amateur manager. You’re a
professional CEO and you need to learn from the best.
Phimation offers tremendous resources. Based on my experience
going from $1M to $6M, they may be the single best source of
knowledge and even wisdom that you’ll need to become the
professional CEO your company needs you to be.
Their Stage 2 Owner’s Manual is like a cheat sheet on how to
keep your company on track and growing through that tough time that
every business hits AFTER you survive startup.”
-Don Hicks, President & CEO, LLamasoft,
Inc.
I Wish You Would Have Offered Me the Book
4 Years Ago
"Hi David. I wish you would have
offered me the book 4 years ago when we began the whole transition
discussion and process. I say this because it suggests some things
we could/should have done to minimize the issues we are having.
It occurs to me that it might be well for
the entire company to read/have a course in/or in some way have a
clear understanding of what a Stage 1 to Stage 2 transformation
requires."
-Founder & Chairman, Plastics Engineering Company
Invaluable
"As the former owner of a Stage 2 business, and the director of a
program for start-up entrepreneurs, Phimation’s thinking on how to
make the jump from start-up to Stage 2 is invaluable. Sure,
many entrepreneurs eventually figure things out - but not without a
lot of mistakes and learning. With Phimation’s strategic
insights, Stage 2 companies accelerate their results and avoid some
major mistakes that many leaders make." -Diane Durance. Executive Director, Great Lakes Entrepreneur Quest; Former Owner, Lexicon Publishing
About the Authors
My name is Dave Haviland, and I’ve
dedicated the past 15 years of my life to helping Stage 2 leaders
navigate the big shifts they must understand to achieve further growth.
Along the way, I help them change the dynamic so that their personal
situation gets better too, which is what they expected from growth in
the first place.
Even while we've been saddled
with this terrible economy, I’ve been responsible directly or
indirectly for strategies that have generated over $50 million
in new revenues, $10 million in new profits, and $15 million in
new investment for the small number of consulting clients I can
handle personally.
I’m also regularly featured in
publications such as Inc., The Street, The American Management
Association, B2Buzz, and locally in Southeast Michigan where I
live, Crain's Detroit Business, WJR and WDET.
I don’t want to sound like I’m bragging,
but I don't know anyone who has focused on the unique nuances of Stage 2
as closely as I have. I have a very busy and successful consulting
practice, and this book is my contribution to our economic revival.
By sharing the Stage 2 Owner's Manual with you, I can help you,
help our economy, and expand my impact all at the same time. It's
win-win-win.
You’ll Also Learn From My Co-Author, Randy Albert
Randy is an expert in what it takes to initiate and
implement change, and he's extremely talented when it comes to
capturing consulting experience in useful packages. You wouldn’t be
reading this now if it weren’t for him. I'd still be
totally focused on individual consulting projects.
Randy came up with the
concept for the Stage 2 Owner’s Manual and
created it with me. His 25 years of business experience - as a
founder and CEO of start-ups, as a Stage 2 business executive,
and as a consultant to both small and large corporations - adds
an invaluable perspective on where you’re coming from and where
you’re tying to go.
One of the most powerful things about
the Stage 2 Owner’s Manual is that we bring ’fresh eyes’ and over
40 years of combined experience to your business. We’ve assembled
the Owner’s Manual to be highly attuned to the unique challenges you’re
facing, and it will often provide new approaches that help you drive
better results more efficiently.
The Stage 2 Owner's Manual Details the SHIFT™ You Need to Make to Achieve Further Success
The vast majority of Stage 2 companies are led by
the founder or subsequent generations of the founder's family.
While you and your team may not be "professional" managers, you are VERY
successful business people. It's an extraordinary accomplishment
to get a business past start-up, and as leaders who have done it, you
are rightfully confident in your abilities.
But that confidence is an Achilles' heel for most Stage
2 leaders. What made you successful in Stage 0/1 no longer works in Stage
2. You must SHIFTTM
your thinking:
S
- Strategies appropriate to Stage 2
H
- Honesty about your blindspots and your need for help
I
- Insight that changes the way you look at problems
F
- Frameworks that simplify and clarify your path forward
T
- Tools that work in Stage 2
Take 2 minutes to watch this video for an
overview of the big shifts you need to understand - and what's covered in the
Owner's Manual:
What should the Stage 2
Owner's Manual cost?
Many of the things we offer are
things you can’t purchase separately, but here’s a quick list of what you’re getting to give
you a sense of the incredible value:
Materials You'll Receive:
Value
Key Concept Articles
$300
Printed and Downloadable Slides
$300
Speaker's Notes
$240
Videos
$420
Printed and Downloadable Cheat Sheets
$60
Printed and Downloadable Assessments
$60
Printed and Downloadable Templates
$60
Total Value
$1,440
As you can see in the table above, the total value of the
Stage 2 Owner's Manual is over $1,400. I'm absolutely committed
to giving my clients a substantial return on their investment, so instead of
pricing it at $1,500, $1,000 or even $500, I'm making it available to you for
just $297.
Where else can you get this combination of Stage
2 specific resources this efficiently? Your time is valuable and
your resources are precious. The Stage 2 Owner's Manual
will help you reduce waste in both.
100% Money-Back Guarantee
I’m
sure you’ll be thrilled with my Stage 2 Owner's Manual and I'd offer you a personal guarantee, but even more meaningful is the guarantee from Amazon.com:
Try the Stage 2 Owner's Manual for 30 days. If for any
reason you’re not satisfied - if you haven't already gotten a
fantastic return on your investment - simply return the book to Amazon in new
condition and get a full refund. You have nothing to lose!
Looking forward to helping you
prosper,
PS - Whether you want to grow your
business or just make it easier to manage, my Stage 2 Owner's Manual will give
you the ideas, tools, strategies, and proven models you need to make the
breakthrough.
Stage 2 Owner's Manual
Phimation Strategy Group 201 S. Main,
Ste. 808 ● Ann Arbor, MI 48104
734 622-0808
"As
a CFO for several small and mid-size companies, I am impressed with
Phimation’s knowledge of the challenges facing Stage 2 companies.
The hurdles Phimation highlights are exactly what I see at my
clients every day, but often my clients don’t know where to start.
Phimation explains the deeper strategies that make companies more
profitable, and the strategic models that leaders need to take the
right steps.”
“When
your company moves from startup to second stage growth, you don’t
have the luxury of being an amateur manager. You’re a
professional CEO and you need to learn from the best.
"As the former owner of a Stage 2 business, and the director of a
program for start-up entrepreneurs, Phimation’s thinking on how to
make the jump from start-up to Stage 2 is invaluable. Sure,
many entrepreneurs eventually figure things out - but not without a
lot of mistakes and learning. With Phimation’s strategic
insights, Stage 2 companies accelerate their results and avoid some
major mistakes that many leaders make."
Randy is an expert in what it takes to initiate and
implement change, and he's extremely talented when it comes to
capturing consulting experience in useful packages. You wouldn’t be
reading this now if it weren’t for him. I'd still be
totally focused on individual consulting projects.
I’m
sure you’ll be thrilled with my Stage 2 Owner's Manual and I'd offer you a personal guarantee, but even more meaningful is the guarantee from Amazon.com:
Try the Stage 2 Owner's Manual for 30 days. If for any
reason you’re not satisfied - if you haven't already gotten a
fantastic return on your investment - simply return the book to Amazon in new
condition and get a full refund. You have nothing to lose!